Sober Futures x Satori AI: Unlocking Non-Alc Innovation Opportunities through Network Analysis

Network analysis is a powerful tool for understanding consumer affinities by mapping the relationships between different communities. In our study of No & Low alcohol consumers, we started with the r/NoLow subreddit and analysed the posting histories of its 900 members across other forums. By collating this data, we measured the strongest connections to adjacent communities, which you see clustered below. Each node in the diagram represents a subreddit, links indicate significant user overlap between them, and clusters highlight tightly knit groups, all with high user overlap.

Network analysis can offer intriguing insights into hidden communities, potential whitespaces, and marketing opportunities for a given industry.

Our analysis has revealed several high level groupings – 4 of which represent opportunity areas for brands.

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Innovation Space 1: Liquid Beauty

What the data tells us: No & Low enthusiasts are likely to have a high affinity to the skincare and beauty space

The Opportunity: no & low propositions designed to boost your inner and outer glow

The How:

- Drinks with anti-inflammatory properties: e.g. turmeric, matcha, ginger, parsley, cordyceps

- Collagen: marine derived, citrus, aloe vera

- Potent Hydration: electrolytes, cucumber, coconut water

- Novel formats that play into wellness category tropes: e.g. a cordial / serum, beauty shot

Innovation Space 2: Athletic Refreshment

What the data tells us: No & Low enthusiasts are likely to have a high affinity to the fitness performance space

The Opportunity: no & low propositions designed for peak performance

The How:

- Drinks with performance-enhancing nootropics: e.g. caffeine, creatine, rhodiola, L-Theanine, ginseng

- Muscle Recovery Vitamins & Minerals: magnesium, potassium, zinc, vit c

- Unparalleled Refreshment : mint, pineapple, lemon, coconut, citrus, electrolyte

- Portable / shakable formats: e.g. powdered form, concentrates

Innovation Space 3: Culinary Play

What the data tells us: No & Low enthusiasts are likely to have a high affinity with the culinary space (baking, cooking, mixology)

The Opportunity: the no and low bar cabinet, for culinary explorers

The How:

- Bitters & other mocktail modifiers: e.g. shrubs, cordials, infusions

- Designing for food pairing: e.g. wine alternatives, sharing bottle formats

- Gastronomic ingredients: e.g unusual herbs, spices

Innovation Space 4: Camp Quenchers

What the data tells us: No & Low enthusiasts are likely to have a high affinity with outdoor adventure sports

The Opportunity: no & low propositions designed for the outdoor explorer

The How:

- Design that borrows codes from ‘gorpcore’

- Woodland flavours: dark berries, foraged herbs, honey, functional mushrooms

- Sociable canned multipacks with biodegradable elements

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Satori AI is a data science agency that specialises in bespoke projects for market research.

For a deeper dive into our No & Low study, join the Satori inner community: https://www.satori-ai.com/community

Or reach out to eden@satori-ai.com